The preppy style, its history, its icons and how to wear it.
The BCBG style, which means “Bon Chic Bon Genre” , is a French clothing style that is both chic and casual.
The term first appeared in the 1970s in France and has since become a very popular style of clothing around the world. Preppy style is characterized by high-quality clothing, clean lines, and an elegant yet casual look.
In this article we will take a detailed look at the preppy style, its history, the elements that make it up and how to wear it.
The history of preppy style
The preppy style originated in France in the 1970s and quickly became popular with the middle class. Preppy style emerged as a response to the hippie revolution that had preceded it: while hippies wore colorful, casual clothing, preppy style emerged as a more sophisticated alternative . Preppy style is also influenced by the style of students at French grandes écoles, who prefer elegant but casual clothing .
The key elements of preppy style
Colors are often simple and elegant, with a preference for pastel tones and neutral colors. The clothes are also characterized by clean lines and fitted cuts.
The materials present in the BCBG style
The preppy style is also marked by particular attention to details. Accessories, such as scarves and jewelry, are often simple and elegant. Shoes are also important to complete a preppy look. High-quality leather shoes are popular, as well as low-heeled shoes.
Preppy style materials
Preppy style is often associated with high-quality materials, which are both comfortable and elegant .
Here are some of the most common materials associated with preppy style:
- Cotton: Cotton is a light and comfortable material, which is often used for everyday clothing. Cotton is also easy to care for and comes in a wide variety of colors and patterns, making it a popular choice for preppy clothing.
- Silk: Silk is a soft and light material, which gives clothes an elegant and sophisticated appearance. Silk is often used for blouses, dresses and scarves, and is particularly valued for its softness and shine.
- Linen: Linen is a light material, which is often used for summer clothing. Linen is also easy to care for and comes in a wide variety of colors and textures.
- Cashmere: Cashmere is a soft and luxurious material, which is often used for sweaters and cardigans. Cashmere is also durable and hard-wearing, making it a popular choice for high-quality clothing.
- Leather: Leather is a durable and stylish material, which is often used for shoes, handbags and jackets. Leather comes in a wide variety of colors and textures, making it a versatile choice for preppy accessories.
- Wool: Wool is a warm and durable material, which is often used for winter coats and jackets. Wool is also easy to care for and comes in a wide variety of colors and textures.
In summary, preppy style is often associated with high-quality materials, which are both comfortable and elegant.
Preppy style icons in France
The preppy style originated in France in the 1960s and was popularized by figures in fashion, culture and politics.
Here are some of the best-known icons of preppy style in France.
Yves Saint Laurent
Yves Saint Laurent is a French couturier who left his mark on fashion history with his elegant and sophisticated creations. He introduced the preppy style into his ready-to-wear collections, using high-quality materials and impeccable cuts.
Francoise Hardy
Françoise Hardy is a French singer and actress who was one of the preppy style icons of the 1960s. She is known for her minimalist and sophisticated style, which highlights timeless pieces like silk blouses and button-down pants. tall.
Catherine Deneuve
Catherine Deneuve is a French actress who is known for her elegant and timeless style. She was often seen wearing silk dresses, leather jackets, and high heels , pieces that have become iconic of preppy style .
Valérie Lemercier
Valérie Lemercier is a French actress, director and screenwriter who is known for her chic and casual style. She is often seen wearing canvas pants, silk blouses and leather jackets, which are key pieces of preppy style.
Inès de la Fressange
Inès de la Fressange is a French model and designer who was one of the first to popularize the preppy style in the 1980s. She is known for her elegant, casual style, which highlights timeless pieces like silk blouses , high-waisted pants and trench coats.
In short, these icons of preppy style in France helped to popularize the chic and relaxed style that characterizes this movement. Their timeless and sophisticated looks have inspired many people around the world, and their legacy is still felt today in French and international fashion.
How to wear the preppy style?
Preppy style can be worn for different occasions, from daytime work to a chic evening out. Here are some tips for wearing the preppy style:
Choose high-quality clothing. Higher quality fabrics, such as silk and cotton, are preferable.
Opt for simple and elegant colors. Pastel tones and neutral colors are always a good option. Clean lines and slim cuts are also important for the preppy look. Accessories such as scarves and jewelry should be simple and elegant.
Shoes are also important. High-quality leather shoes are preferable, as well as shoes with low heels.
Don't forget to add a personal touch to your outfit. A stylish handbag or bold necklace can make all the difference.